A static website is a type of website that delivers fixed content to users exactly as it is stored on the server. Each page is coded in HTML and displays the same information to every visitor, without interaction with databases or dynamic content generation. Static websites are fast, secure, cost-effective, and ideal for small businesses, portfolios, landing pages, and informational sites. Since there's no server-side processing, pages load quickly and are easy to host and maintain. Updates, however, require manual editing of code, which might be less convenient for frequently changing content. Static websites are often built using HTML, CSS, and sometimes JavaScript for added interactivity. With the help of modern tools like static site generators (e.g., Jekyll, Hugo), even developers can streamline the creation and management process. In short, static websites are best suited for simple web presences where speed, reliability, and ease of deployment are top priorities.
A dynamic website is a type of website that displays different content and allows user interaction based on various factors such as user preferences, time, or database inputs. Unlike static websites, dynamic websites use server-side scripting languages like PHP, Python, or Node.js along with databases (like MySQL or MongoDB) to generate content in real time. This means that the content can change without altering the code of the page. Examples of dynamic websites include e-commerce platforms, social media sites, blogs with commenting systems, and dashboards. These websites offer a more personalized and interactive user experience, allowing users to log in, make purchases, submit forms, or view customized data. Though dynamic websites are more complex to develop and host, they are scalable and flexible, making them ideal for businesses and platforms that require frequent updates or user engagement. In short, dynamic websites are powerful tools for delivering interactive, real-time web experiences.
Google AdWords, now known as *Google Ads*, is an online advertising platform developed by Google that allows businesses to display ads on Google's search engine results pages (SERPs), YouTube, Gmail, and across its vast Display Network. Advertisers bid on keywords related to their products or services, and ads appear when users search for those terms. Google Ads supports various ad formats, including text, image, video, shopping, and responsive ads. It works on a pay-per-click (PPC) model, meaning advertisers pay only when someone clicks on their ad. With advanced targeting options like location, language, device, and audience behavior, businesses can reach highly specific audiences. Google Ads also provides tools to track conversions, manage budgets, and optimize campaigns for better performance. In short, Google AdWords is a powerful digital marketing tool that helps businesses increase visibility, drive targeted traffic, and grow their customer base by appearing at the right place and time on the web.
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